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WEBOct 2, 2024 · Campaign Middle East is the MENA's leading business media brand serving the marketing, advertising and media communities.
The MENA Power List 2024: Shift the mindset, by OMD MENA’s …
WEB18 hours ago · POWER ESSAY: Shift the mindset. Global ad spend is set to reach a historic milestone, surpassing one trillion dollars for the first time. this year. This 13-digit figure underscores the growing importance of advertising in today’s digital-driven economy. In the MENA region, however, ad spending varies significantly, ranging from a modest 10 ...
The MENA Power List 2024: Looking into the 2025 social media …
WEB16 hours ago · Ahmad Itani, CEO, Cicero & Bernay. TITLE: Founder and CEO, Cicero & Bernay YEARS IN THE ROLE: 19 years YEARS IN THE INDUSTRY: 25 years YEARS IN THE MIDDLE EAST REGION: 48 years OTHER ROLES: Chairman, PRCA MENA; President, ICCO Middle East POWER ESSAY: Looking into the 2025 social media mirror
Icons of the UAE celebrates business leaders in UAE
WEB16 hours ago · The prestigious award ceremony took place on 27 September 2024, at the iconic Taj Exotica, The Palm, Dubai, with Sachin Pilot, an Indian politician, serving as the guest of honour. Abdul Majid Khan, CEO & Managing Director of NKN Media, said, “Icons of the UAE celebrates not just business success but also the individuals whose vision and ...
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Navigating the tightrope: balancing timelines, budgets and …
WEB18 hours ago · There’s no doubt that the Middle East is on the cusp of becoming a major player in the global content landscape. The challenge of balancing timelines, budgets, and output is a tough one, but it’s not insurmountable. As long as we, as an industry, continue to nurture our young talent, push for creative ownership, and maintain a balanced ...
Going beyond ‘advertising’: The case for quality productions
WEB15 hours ago · Going beyond ‘advertising’: The case for quality productions. Ishwari Khatu. Moreish Productions’ Rouba Asmar says that in a world of shrinking budgets, there’s a need to go beyond ‘advertising’ to make quality productions that sell. “When we talk about quality, we mean creating a genuine emotional connection with the audience.”.
Tech stacks to drive transformation - Campaign Middle East
WEB4 days ago · Campaign Editorial. Merkle MENA’s Sameer Poonja points to tech stacks as being the building blocks of any successful digital transformation. ‘Get the tech stacks right, and you’ll have the tools to transform, adapt, and grow.’. As we approach 2025, it’s undeniable that the e-commerce landscape has been reshaped entirely.
Change the script: A call for a courageous future in the region
WEB4 days ago · The Middle East and North Africa region is made up of such diverse peoples and cultures that can’t be painted with one brush.To think of it as a singular region would be to dilute its rich complexity to its lowest common denominator. This diversity is a strength, but it also results in social attitudes, cultural tendencies and traits that differ significantly from East to West, thus shaping ...
Women in advertising: DE&I is ‘not a one-time act’
WEBSep 5, 2024 · Women in advertising: DE&I is ‘not a one-time act’. Wavemaker MENA's Rana Zeidan says real DE&I is more than numbers on a report; it requires a culture of transparency and open dialogue, where individuals can freely share their values and cultural backgrounds. In the Middle East advertising landscape, the portrayal and participation of …