Apple, iPhone

Apple reports best-ever earnings even as iPhone revenue slips
Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.
Apple's iPhone sales during the holiday season slipped despite a highly anticipated AI rollout
Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to the trendsetting company’s effort to catch up to the rest of Big Tech in the race to bring artificial intelligence to the masses.
Apple’s Revenue Increases 4 Percent Despite Slowing iPhone Sales
The tech giant’s sales of apps and services helped profit grow 7 percent from a year ago, even as the company contended with slumping sales in China.
Apple quarterly revenue increases, even as China sales decline 11%
Apple's latest earnings were a mixed bag filled with slipping iPhone sales and countered by rising revenue. Reporting after the bell Thursday, the iPhone
Apple CEO says Apple Intelligence boosts iPhone sales, but still early days
Apple CEO Tim Cook told analysts that sales of iPhones in the markets where Apple Intelligence was available fared better than markets where it was yet not available. "We did see that the markets where we had rolled out Apple Intelligence,
Apple iPhone Sales Shrink Slightly as Investors Await AI Payoff
Apple reported that iPhone sales for the quarter were down nearly 1% from the prior year to $69.1 billion, a miss from the $70.7 billion analysts were projecting, acc
Apple (AAPL) Gets Downgraded on Reduced iPhone Sales Estimates
Investment firm Oppenheimer has downgraded tech giant Apple (AAPL) stock from Buy to Hold due to reduced estimates for iPhone sales over the
Apple earnings: Stock inches higher despite miss on iPhone sales
Apple reported fiscal first-quarter earnings Thursday. Analysts are focused on iPhone momentum following a sluggish start to the year for Apple's stock.

Apple CEO says Apple Intelligence boosts iPhone sales

iOS, Apple

Apple Intelligence is now on by default. Here's how you turn it off.
Apple's latest operating system update included one big change for Apple Intelligence: it's on by default now.
Apple profit tops Wall Street target even as iPhone, China sales fall short
Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter ...
Is Apple Intelligence 2.0 on track?
Apple’s decision to revamp its Apple Intelligence team is a sign of how important the company sees the technology, and how ...
Apple Intelligence will undoubtedly drive an iPhone ‘supercycle,’ but not yet
Apple Intelligence was predicted to drive an iPhone supercycle, but that doesn’t look like it’s happening yet. Here’s why ...
Apple earnings live updates: China and iPhone sales disappoint despite record revenue, stock rises on guidance
Apple's earnings call is today at 5 pm ET. AAPL stock heads into the report down 4% YTD. Analysts are focused on services and ...
Apple's $725 Billion Investment Is Fueling Its Growth -- and It Has Nothing to Do With Artificial Intelligence (AI)
Although many of Wall Street's most-influential businesses have leaned on AI as a way to fuel their growth, one of Wall ...
DeepSeek’s AI breakthrough may actually benefit Apple Intelligence
The AI tech DeepSeek used to train its reasoning model might be just what Apple needs for major Apple Intelligence ...
Apple fixes zero-day flaw affecting all devices
As part of this batch of software updates, Apple also released several patches fixing security bugs, including a zero-day bug ...