TAG Heuer Returns

TAG Heuer's Grand Return to Formula 1
The famous Swiss luxury brand will become Formula One's Official Timekeeper once more next year, continuing its long, storied association with motorsport's main event.
TAG Heuer Is Now the Official Timekeeper for Formula 1
LVMH -owned TAG Heuer is officially returning as Formula 1 ‘s official timekeeper. Starting in 2025, the watch brand has signed a 10-year with F1, replacing Swiss watchmaker and competitor Rolex.
Tag Heuer replaces Rolex as official timekeeper of F1
Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with French luxury giant LVMH, the Liberty Media-owned sport announced on Monday.
How TAG Heuer And Formula 1’s Historic Partnership Will Help Sell More Watches
TAG Heuer continues its unrivalled relationship with Formula 1, becoming the sport's Official Timekeeper in 2025 (again).
F1 confirms new official timekeeper to replace Rolex
Starting from next season, TAG Heuer will again be F1’s official timekeeper, having previously held the title between 1992 and 2003. High-end Swiss watchmaker Rolex had been a partner to F1 since 2013. F1 is celebrating its 75-year anniversary in 2025 and will hold a first-ever joint-season launch at the O2 in London on 18 February.
TAG Heuer Has Replaced Rolex as Formula 1’s Official Timekeeper
Formula 1 season hasn’t even started, and TAG Heuer has already been crowned a winner. Over the summer, it was reported that the Swiss watchmaker was gunning to become the motor-racing competition’s official timekeeper,
F1 Today | Mechanic moves, Red Bull reveal and TAG Heuer takes new role
We're settling into the new year, and there's even more F1 news to share. TAG Heuer has officially become F1's new timekeeper as Rolex bows out and LVMH Group takes charge. Red Bull revealed the date that they will reveal their 2025 challenger and a McLaren mechanic has moved to a rival team to take a high-profile role.
F1 | TAG Heuer returns to Formula 1 as Official Timekeeper
An important novelty awaits Formula in the 2025 season. The premier class of motor racing has just announced the return of TAG Heuer, after rumors that had circulated in recent months, as the official timekeeper of the category that this year celebrates its 75th anniversary.
Tag Heuer in as F1’s timekeeper as LVMH deal takes shape
Motor racing’s prestigious Formula 1 (F1) series has unveiled major watch brand Tag Heuer as its timekeeping partner for this season. This comes as one part of the overall long-term tie-up between F1 and French luxury goods conglomerate LVMH,
Start of F1 races will look very different in 2025 with major change for first time in over a decade
Formula 1 season will see a huge change in partnerships as TAG Heuer has stepped in as the official timekeeper, replacing ...
2025 F1 Season Sees $1.5 Billion Partnership Begin With Luxury Brand
Formula 1 will celebrate its 75th anniversary alongside a $1.5 billion, decade-long partnership with TAG Heuer as the new ...
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TAG Heuer replaces Rolex as F1 official timekeeper
Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH. Replacing Rolex, TAG ...
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TAG Heuer replaces Rolex to become F1's official timekeeper from 2025
Ahead of the 2025 season, F1 has announced that French watchmaker TAG Heuer will replace Rolex as the sport's official timekeeper.