The Apple Vision Pro saw relatively low demand when it launched earlier this year—largely because of its hefty $3,500 price tag. Now, Apple's Vision Products Group is hoping to produce a hit with a slightly cheaper Vision headset without the "Pro" designation that costs $2,000.

Apple’s Vision Pro hasn’t exactly reshaped the market, but the company isn’t giving up on headsets that combine the digital and real worlds. A new report

A new report claims that both a successor to the Apple Vision Pro and a different, less expensive Apple Vision headset are likely to launch within the next two years.

A second-generation Vision Pro is anticipated to launch in 2026 with a faster chip. Additionally, Apple is exploring smart glasses and AirPods with cameras, aiming to extend the Vision Pro’s visual intelligence technology to more products by 2027.

Apple (AAPL) is set to release a lower-priced Vision headset as it aims to expand its mixed reality offerings for greater mass appeal.

Apple is reportedly gearing up to unveil a significantly cheaper Vision Pro VR headset in the second half of 2025. The new model is expected to feature a plastic chassis, an M5 chipset, and generative AI integration,

According to the latest edition of Mark Gurman’s Power On newsletter, Apple is still on track to launch the lower end Apple Vision headset as early as next year. He says it’ll cost around $2000. Apple debuted Apple Vision Pro earlier this year at $3499,