MINNEAPOLIS (KARE11) — Target will not have a presence at the Twin Cities Pride festival and parade after the company announced it was ending its diversity efforts.

The retailer has been the subject of boycott calls since an internal memo revealed a rollback of its DEI programs.

Twin Cities Pride has decided to exclude Target from its annual festival and parade after the retailer’s decision to scale back diversity initiatives. For years, Target has been a visible — and generous — supporter of Pride events in Minneapolis and around the country,