The maker of the iPhone, iPad and other popular consumer gadgets hits a milestone this week, reaching its 50th anniversary.

In dominating consumer devices, Apple sold users on the promise of privacy. To compete in AI, it may have to pivot.

Over the past couple of weeks, Apple, Macworld, and everyone else in the tech sphere spent time celebrating the company’s ...

I've tracked Apple for nearly 50 years: How a garage rebel became a multitrillion-dollar empire ...

This story is part of 9to5Mac’s series celebrating Apple’s 50th anniversary. Aluminum was once a cheap metal to consumers, ...

In 1977, a Mercury News reporter walked into a cluttered startup and nearly missed the signal that would define one of the ...

The First 50 Years," talks with Apple's co-founder Steve Wozniak, CEO Tim Cook, and others about the vision of Steve Jobs, ...

Towards the end of 2025, Apple (AAPL +2.70%) joined a highly exclusive group of corporations that have ever reached a $4 ...

Roughly 60% of the analysts who cover Apple rate it as a "buy" or a "strong buy." Morgan Stanley recently released its ...

After a week of product announcements—starting with the iPhone 17e, a refreshed iPad Air, and more powerful MacBook Pro models—Apple has unveiled a new category in its laptop lineup for the first time ...