Focus on controllable inputs: the number of leads generated, the number of cold calls made, the type and frequency of follow-ups. Turn the goal into a series of controllable, manageable inputs.

Amul is a co-operative and takes pride in the fact that they work with an A:S ratio of <1%. A large portfolio of 55+ brands, each with individual sales targets. Media needed to go beyond awareness to ...

Lead Insights enriches prospect profiles with comprehensive information that allows channel sales teams to quickly engage with prospects through personalized communication. Powered by GenAI ...

Want to increase sales? Focus on controllable inputs ... but on the daily process required to achieve that goal. Set goals that allow you to work backwards to find the controllable inputs that ...