Some other examples of functions in AdWords scripts: function addAdGroup () {code to execute} function setCampaignBudget () {code to execute} function pauseKeywordInAdGroup () {code to execute} ...

Ad text optimization is a great example of an area of PPC automation where the machines won’t get very far without the help of PPC pros. Machines need ongoing support from humans to deliver results.

Example of one of the ads in CarLotz ad campaign emphasizing that “it feels good to be a used-car person.” Photo courtesy of CarLotz. Thursday, Aug. 19, 2021, 07:12 PM ...