Adobe is now adding its AI-based video generator, Firefly, to its video editing software Premiere Pro. The Firefly model can be used to extend a video clip or generate video from still images or text instructions. This was first brought to our attention by The Verge.

Adobe Inc. unveiled artificial intelligence tools that can create and modify videos, joining Big Tech companies and startups in trying to capitalize on demand for the emerging technology.

Adobe is joining several other players in the generative AI (GAI) space by rolling out its own model. The Firefly Video Model is powering a number of features across the company's wide array of apps.

Adobe's Firefly for Video model will also be available in Adobe Premiere through a new Generative Expand feature, also in beta. This feature allows users to expand a clip with AI-generated video and audio that matches the original clip.

Adobe launched video generation capabilities for its Firefly AI platform ahead of its Adobe MAX event on Monday. Starting today, users can test out

Adobe is upgrading its Premiere Pro video editing application with a generative AI model called the Firefly Video Model. It powers a new feature called Generative Extend that can extend a clip by two seconds at beginning or end.