NEW YORK--(BUSINESS WIRE)--Almay, the first doctor-tested hypoallergenic, fragrance-free cosmetics line, announced today that supermodel Elaine Irwin will be the new face of its latest makeup ...

Lucy Hale has a brand new beauty gig! On Tuesday, May 12, Almay announced that the Pretty Little Liars alum is the newest spokesperson for the company. “So thrilled to share with you guys that I’ve ...

Almay is redefining its commitment to self-care by focusing on evening skin care routines. To do this, the brand Is working with media personality and entrepreneur Porsha Williams and DJ Xandra Pohl, ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Ever feel like your color match foundation is more like stage ...

The actress and new celebrity spokeswoman for Almay talks exclusively to PEOPLE about her skin care journey Lucy Hale has been serving up beauty inspiration for more than a decade. But these days, she ...