Advertising makes strategic sense for Amazon because it leverages what the company already does best: capturing intent and converting it into action. That creates rare, high-inten ...

Amazon’s AMZN advertising business hit a milestone in the second quarter of 2025, capturing 9.36% of the company’s total ...

For reference, the ad-tech company reports robust sequential FQ2'25 revenue growth to $694M ( +12.6% QoQ / +18.6% YoY) and ...

The integration of Macy's Media Network with Amazon Retail Ad Service will launch in beta later this year, giving Amazon Ads advertisers a way to reach millions more consumers who shop digitally with ...

Amazon Ads is not only officially on the map; it is actively recreating the map of media, entertainment and advertising. That was the verdict this week at the Amazon Ads conference in Austin, Texas.

S&P Global Market Intelligence Kagan estimates that subscribers to Amazon Prime will hit 128 million by year's end and that ...

Amazon has recently introduced new ad types that allow targeting by audience, browsing history, purchase history, and product categories. There is no single “best” match type.

HeartMedia has appointed Lisa Coffey to the newly created role of Chief Business Officer. She joins from LoopMe with ...

Amazon's latest retail media announcement - offering its advertising technology to other retailers - might seem like asking competitors to invite the fox into the henhouse. With Amazon already ...

Amazon’s most direct rival in handling ad sales across the web, the Trade Desk, could be in danger of losing one of its most ...