Referencing the swell of viewers for the obscure ice sport during Vancouver's Winter Games, NBC's ratings team says the event is dominating early cable viewership. By Mikey O'Connell Summer Olympics ...

LONDON, Sept 6 (Reuters) - Cricket will make way for archery at the historic Lord's ground in two years' time after London 2012 organisers got the go-ahead for their plans on Monday. Lord's, the ...

LONDON (AP) — Maybe it’s the effect of “The Hunger Games” and bow-and-arrow-toting heroine Katniss Everdeen, or the lure of competing at a 200-year-old venue. Or maybe it’s the Robin Hood factor.

The Olympics coverage of archery has seen record-breaking viewing numbers in the US this year. Archery coverage on MSNBC and NBC Sports Network rated higher than any other sport among the ...