To learn more about finding your audience, I spoke with my friend Matthew Luhn, author of The Best Story Wins. He’s also an ...

Reaching your desired target audience isn’t always the easiest thing brands do. With the right amount of knowledge on current trends, business competition, personalization techniques and communication ...

Audience analyst Dave Sullivan has been trying to “sound the alarm” about public radio’s declining cume ratings, a key metric for station fundraising and sustainability. The average weekly cume for ...

Public speaking can be a daunting task, especially when addressing a large audience. Whether you're giving a presentation in the boardroom or delivering a keynote speech at a conference, holding your ...

As the NFL tries to turn America’s Game into an international spectacle, some numbers are great. And, frankly, other numbers aren’t as great as the league would like. The NFL announced on Wednesday ...

Journalists often interview sources who espouse ideas that the audience finds unpleasant, obnoxious or even offensive. In response, the audience sometimes voices dissatisfaction. This is particularly ...

Last week we took a look at the audience demographics of two of the most well-developed franchises (Marvel and Star Wars), as well as how a single long-running franchise changed over time (Mad Max).

CBS has the grayest primetime audience (and the largest one), while Fox’s five animated series helped age down that broadcaster during the 2023-24 season. By Rick Porter Television Business Editor The ...

An icon in the shape of a lightning bolt. Impact Link One of the biggest mistakes people make when starting a side hustle is that they don't ever speak to their target audience until the moment ...