Supermodel Christy Turlington has revealed the personal heartache which has spurred her to front a Government anti-smoking campaign, the death of her father from lung cancer. Since her father ...

This paper refers to the strategic and creative development stages which led up to the launch of the Health Education Board for Scotland's (HEBS) anti-smoking advertising campaign to launch Smokeline.

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With the National Conference on Tobacco or Health taking place Oct. 24-26 in Minneapolis, innovative anti-smoking campaigns have been in the spotlight. (The conference aims to help improve the ...