Fujifilm has teased its rumored half-frame camera and the video clip appears to show a mini display for Film Simulations.

The Fujifilm X-M5 is hard to find in stock, but this is what I recommend for photographers looking for Fujifilm on a budget ...

Medium format cameras are all the rage right now, and the Fujifilm GFX100RF is one of the cheapest ways to get access to a ...

W hen I was gifted the Fujifilm Instax Mini 12, I thought it was just another gadget I would never use, especially as someone ...

so even those with even moderate camera budgets couldn’t afford them. But, photography TikTok soon found Fujifilm’s X100 range — a beautiful, small street-photography camera — and its beautiful design ...