because I'm the Bounty Man, I'm also a man from Buffalo, so everyone knows me as the guy from Buffalo who loves ... so I always keep a roll of Bounty Paper Towels on the table with my wings.

Brawny® was in a tight spot, squeezed by rising private label paper towel brands on one side and a juggernaut brand leader, Bounty, outspending it 48:1 on the other. So Brawny® leaned into its brand, ...