We spoke with him to learn about the surprising ways that Bounty paper towels (a P&G brand) fit into the sustainability landscape, and how our planet’s future depends on a unified front across ...

Brawny® was in a tight spot, squeezed by rising private label paper towel brands on one side and a juggernaut brand leader, Bounty, outspending it 48:1 on the other. So Brawny® leaned into its brand, ...