A brand is an entire journey, not just a logo. Seamless continuity and brand recognition in your customer experiences is imperative. It’s about more than just reaching an audience—it’s about ...

After more than a year of discussions through a partnership with O’Connor Connective, the Greater Green Bay Chamber has unveiled its new brand identity. Greater Green Bay Chamber President/CEO Laurie ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Brand identity describes the externally visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.

Often, the “brand identity” conversation centers around a logo and color palette. For me, your brand is embedded in your behavior and the service you provide to customers.

Create a Brand Identity That Will Help Your Business Thrive. AI-driven branding is not enough to make your company stand out. Invest time and money into a real, unique brand.