Bob Uecker, the voice of his hometown Milwaukee Brewers who, after a short playing career, earned the moniker "Mr. Baseball" and honors from the Hall of Fame, has died. He was 90. The team announced Uecker died Thursday morning,

Bob Uecker had been calling Milwaukee Brewers games since 1971, establishing himself as one of the most important figures in the franchise's history.

Uecker, whose humor made him a celebrity far outside of the baseball world, died Thursday at 90 years old, the Brewers announced. Uecker was the play-by-play voice of the Milwaukee Brewers dating to 1971, one of the longest runs by a broadcaster with one team in MLB history.