The old proverb began: “For want of a nail, the shoe was lost. For want of a shoe the horse was lost …” Concluding with “And all for the want of a horseshoe nail.” I’ll twist that slightly to “For ...

Remember those Saturday mornings in the '70s when you'd bound out of bed and plant yourself in front of the TV? The air was thick with the scent of sugary cereal, and the sound of iconic jingles was ...

USA TODAY-- You have a lot to live up to, Tony the Tiger. Breakfast cereals of the past came jam-packed with sugar, vitamins -- and jingles that live on, long after the cereals lost their spot on ...

Here’s all the branding news we’re following this week. This week in branding news, Cheerios bulked up, Orangetheory dialed ...

I was watching a cap of a news story earlier tonight where an advertising exec was doing some kind of study on how effective jingles were on kids.<BR><BR>She would start off a kids related jingle ...