Eileen Gu is both a global freeski star as well as a fashion model. So of course Gu had to have most fashionable ski suit at the Winter Olympics.

With the Milan-Cortina 2026 Winter Olympics almost underway, China’s athletes are ramping up their final preparations, with the likes of Su Yiming, Xu Mengtao and Gu Ailing leading the country’s push for success.

The Games have become a test case for firms seeking to raise their global profile, highlighting rising ambitions and challenges. With the Winter Olympics now under way in Milan and Cortina, Chinese brands involved in the Games are mounting an ambitious marketing push across Italy and Europe,

The opening ceremony of Milan-Cortina 2026 Olympic Winter Games was held in Milan, Italy, on Friday local time. The 2026 Winter Olympics, the most geographically widespread Winter Games, feature 8 major sports,

By Giulia Segreti and Lisa Richwine LIVIGNO, Italy, Feb 5 (Reuters) - Defending big air Olympic champion Su Yiming, from China, made it through the first round of snowboarding competition at the 2026 Games on Thursday despite a rocky start,

Whether she is walking a fashion runway, amping herself up at the top of a mountain or digging into one of those physics lessons she takes “for fun,” Olympic champion Eileen Gu can probably boil down her main goals to these: Do her best.

The U.S. cross-country skiing team is staying in a hotel instead of the Olympic Village in an attempt to limit the spread of disease.