Reviewed by JeFreda R. Brown Fact checked by Suzanne Kvilhaug While some large and successful companies are privately-owned, many aspire to "go public." An initial public offering (IPO) represents a ...

There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.

Developing new products is expensive and takes time, so businesses will usually try to extend the life cycle of a product and prevent it from going into decline. To do this, they need to find ways ...