Coke Zero, and an array of limited editions and unique flavours - the famous logo has been tweaked to suit each new product ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

During the games, an SMS call-to-action will be promoted with on-air keywords and alerts with the Coke Zero logo that prompts users to text-in to win prizes. Prizes include trips to the 2012 and ...