For decades, brands have cultivated customer devotion not just by selling products, but by standing for something. Millions ...

In the face of global recession fears and Trump tariffs, Walmart Inc. (NYSE: WMT) has witnessed a significant surge in sales, ...

Another downside is that customer loyalty built by discounts is extremely fragile. Price-motivated customers are highly ...

Traditional methods for identifying issues affecting retention, such as delayed surveys with low response rates, potentially ...

Focusing on customer loyalty programs increases profit because your initial investment is lower than when you're acquiring new customers. Such programs are also a great source of data: You can use ...

Three innovative pieces of technology enhance omnichannel customer experience and operations, resulting in customer loyalty, ...