With its Live it Loud initiative, Dentyne is sponsoring Instant Live, Clear Channel Entertainment’s live concert CD program that includes emerging and established artists. The events provide fans with ...
Much has changed since Dentyne ran its first national TV ad in 1956. That spot probably got a 40 share. Maybe higher if it ran during "I Love Lucy." Now TiVo-forward 51 years to 2007. Today, Dentyne ...
Dentyne gum plays campus matchmaker this fall with its first-ever campus tour and nightlife campaign. The promotions dovetail with Dentyne’s TV, print and online ad campaign, “Happy Hunting,” pitching ...
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