In an announcement that is likely to widely reverberate through the pay TV industry through the rest of 2025 and beyond, Disney has unveiled important details about its new direct-to-consumer ESPN app. The app will be simply branded ESPN and will be offered in packages ranging the $29.99 per month unlimited plan to a select plan for $11.99 a month.

Disney's new direct-to-consumer streaming service will take one of its popular cable networks' name with ESPN but will include a number of channels.

At its upfront, Disney tackled economic uncertainty with new ad tools, its ESPN streamer and content slate.