Behavioural economics is an interdisciplinary field that integrates insights from psychology, sociology, and neuroscience into traditional economic models to better explain decision‐making in ...
Peter Martin does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...
The roots of behavioural economics go back to the 1950s, when economist and cognitive psychologist Herbert Simon began to look at ways to merge those two fields. Mainstream neoclassical theory had ...
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