DAYTONA BEACH, Fla. – ‘NASCAR Speed Hub’ today makes its virtual debut on Roblox. NASCAR Speed Hub is an immersive experience that lets players design cars, unlock exclusive virtual items, play ...

Helping to grow digital apparel and accessories options on Roblox, DKNY has partnered with in-game retailer Dubit to create a collection of virtual products on Roblox, the fashion brand announced ...

Peripheral manufacturer Razer and Roblox have signed a partnership for branded peripherals bundled with in-game items. The product line includes the BlackWidow V3 mechanical keyboard, Orochi V2 ...

Skechers has teamed up with Super League, an end-to-end activation partner for brands in immersive gaming platforms like Fortnite and Minecraft, to launch its first store in one of Roblox’s virtual ...

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox’s massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon.” In the ...

It’s been four months since Spotify debuted its virtual Spotify Island on Roblox, which made it the first music streaming service to have an official presence within the gaming platform. Today, ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with Marketing ...