Researchers from the University of California, Berkeley have announced the discovery of a color never before seen by the ...

Scientists at the University of California, Berkeley claim they have created a way to trick the human eye, allowing it to see ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...