Debuting in the popular Saturday Evening Post, Coke ads with Sundblom's Santa were soon on newspapers, magazines, and billboards everywhere. He was an instant hit.

The Coca-Cola Company began its Christmas advertising in the 1920s, unveiling shopping-related ads in magazines centered around the first Santa: a strict-looking Claus, in the vein of Thomas Nast.

Coca-Cola has officially kicked off their Holiday campaign for 2023 with the release of this year’s Christmas ad.. Complex UK was invited to cross the Arctic Circle into Santa Claus’ Village ...

Coca-Cola also raised social awareness in a Christmas ad for Brazil where despite a large population of people with African ancestry, the idea of a black Santa Claus was an aberration.

A big part of the Santa Claus lore we have today is thanks to Coca-Cola and an artist named Haddon Sundblom.

Coca-Cola's involvement kicks in in the early 1930s when Swedish artist Haddon Sundblom started drawing ads for Coke featuring a fat Santa in a red coat trimmed with fur and secured with a large belt.