When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Burberry / YouTube Perfume ads are not like other ads. It is uniquely difficult to ...

<br>There is an inherent paradox built into fragrance advertising, which is the notion of persuading the consumer to buy a product whose essential function can’t be conveyed, seen or felt through a ...

It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...

Eos taps into the 'Is it Cake?' phenomenon to upend fragrance advertising - Eos is bringing its irreverent, digitally native sensibility back to the Super Bowl-this time to prove that fragrance ...

Ever noticed a woman so smitten by how a man smells, that she leaves all her dignity behind, only to find herself in his bed, the morning after? That’s the stereotyped plot in almost every perfume ad ...

It’s December, when beautiful actors star in famously nonsensical perfume ads, whether Emma Watson waxing paradoxical for Prada, Natalie Portman screaming about love for Dior, or a star-crossed couple ...

Add Yahoo as a preferred source to see more of our stories on Google. On Monday’s episode of “The Daily Show,” Jon Stewart slammed President-elect Donald Trump for releasing a fragrance ad featuring ...