Harding did not. This slogan appears to be a tactic Harding’s campaign used to paint Cox as a cocktail-sipping, ...

A brief, catchy slogan can be placed in advertisements ... Ford has budgeted $40 million for the corporate advertising campaign that will roll out its new slogan, "Better ideas.

A campaign truck with 'Kibaki Tena' slogan ... and are dishing lofty promises aimed at winning supporters. “It is not about catchy slogans that sound good. What Kenyans need are urgent solutions ...

There has also been an increasing number of women voters, which plausibly hints at the changing nature of political communication and the feminisation and professionalisation of campaign practices.