Sports leagues race to capture Gen Z and Gen Alpha with AI, influencers and Italian brainrot

Gen Z and Gen Alpha are creating new challenges and opportunities for sports leagues and teams courting their fandom ...
autoweek

NASCAR’s First Witness Says Gen 7 Exclusivity Stems from Cost, Not Control

23XI Racing and Front Row Motorsports claim NASCAR’s exclusivity agreement regarding the use of its current Cup car exists to keep another series from entering the premier stock car racing series ...
Forbes

How Gen Z Is Redefining ROI In Women’s Sports Marketing

Gen Z, born between 1997 and 2012, aren’t just watching sports; they’re redefining what fandom means, who gets celebrated, and which brands earn their loyalty. This is the generation that grew up with ...
Forbes

Marketing To Gen Z, “6-7” And 7 Things CMOs Should Know

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. You can’t ask a Gen Zer what “6-7” means. I mean you can ask ...