One year into Kerry Williams’ role as Sweaty Betty’s first CMO, the activewear brand is releasing its first global brand ...

Here we focus on stock, the macro-economic global factors that could aid (or prevent) your progress, plus how to develop a ...

Despite some anxiety about AI, TikTok claims it can provide a “creative edge.” “Even a few years ago when we started to see ...

The year 2025 brings new challenges and opportunities for marketers. Consumer sentiment remains cautious, with economic and political uncertainty still lingering. However, global consumer confidence ...

Personalization  has become an important key to success in digital marketing. Geo-targeting becomes a vital strategy for ...

The Coca-Cola Company (NYSE:KO), a global leader in the beverage industry with a market capitalization of $265.49 billion, continues to navigate a complex market landscape characterized by strong ...

These insights fuel a dynamic marketing approach that combines humor, cultural relevance, and community engagement. The ...

Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.

Produced by Zeta's in-house creative team, the campaign weaves together inspiration from visionaries like Beethoven, ...

Former McKinsey & Company Partner to Elevate Zeta’s AI Marketing Solutions for Modern CMOs NEW YORK -- ( BUSINESS WIRE )-- ...

The announcement was made by Tissot CEO Sylvain Dolla, NBA President of Global Partnerships Salvatore LaRocca and Tissot Ambassadors, NBA legend Tony Parker and 2024 WNBA Champion Sabrina Ionescu, at ...

Mengucci joins the French brand from Etro and reports to founder and creative director Alexandre Mattiussi and CEO Nicolas ...