The numbers reinforce the point. In 2025, foreign inbound and outbound travel involving China surpassed 82 million trips, with visa-free entries rising sharply, despite some countries' "decoupling" ...

The United Arab Emirates has secured a top-tier position in the latest Global Soft Power Index, ranking 10th worldwide and placing among the strongest-performing nations in generosity, economic growth ...

China is increasingly recognized not only as a rising economic power, but also as a partner capable of delivering tangible benefits and contributing to a stable future for the world, according to ...

China ranked second in Brand Finance’s 2025 Global Soft Power Index 2025 — behind the United States and surpassing the United Kingdom, Japan and South Korea. After a pandemic-era dip, market-driven ...

The United Arab Emirates participated in a high-level dialogue session that discussed the role of soft power in strengthening economic resilience and rebuilding trust in a world experiencing ...

The United States still leads the world in soft power, but ‘America First’ policies have critically damaged its reputation around the world, according to Brand Finance’s Global Soft Power Index 2026.

Nigeria’s expanding entertainment and cultural industries are strengthening the country’s global influence, lifting its international standing to the highest level in four years, according to a ...

What may look like savings through layoffs and grant rescissions will in fact cost billions in lost trade, weakened alliances, and diminished global influence. Linda J. Bilmes is a former US assistant ...

For many countries across Africa, Asia, and Latin America, China's soft power appeal is not ideological but fundamentally ...