Hindustan Unilever Limited has acquired a 90.5% stake in Jaipur-based premium beauty brand Minimalist. Minimalist’s founders, the Yadav brothers, hold 84% of the company while the remaining 27% is held by Peak XV Partners.

Hindustan Unilever Ltd announced the acquisition of premium skincare brand Minimalist for ₹2,955 crore on Wednesday, January 22. HUL’s beauty and wellbeing segment, which it aims to boost with the Minimalist acquisition,

Hindustan Unilever Ltd acquires 90.5% of beauty brand Minimalist for Rs 2,670 crore. This move, seen as future-proofing its portfolio, highlights India's vibrant startup ecosystem. The firm plans additional investment to complete the acquisition and expects significant revenue and cost synergies.

Hindustan Unilever is looking to increase its play in the fast growing affluent beauty segment, add complementary offerings like serums and strengthen its presence in the ecommerce segment.

Hindustan Unilever will initially acquire a 90.5% stake in the direct-to-consumer brand through secondary buyouts and primary investment, with the remaining 9.5% to be purchased from founders in two years,

Hindustan Unilever announced its agreement to acquire beauty startup Minimalist for approximately $342 million, marking a significant expansion in its premium beauty segment. The deal, set to close in the June quarter pending regulatory approval,