Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being ...

After decades of collaborating with external partners to create Lego-branded video games, The Lego Group established its own internal development team several years ago. That team was Light Brick ...

The Danish toy maker Lego has unveiled what it says is one of the "most significant evolutions" of the design of its bricks with a new smart interactive piece that can detect and interact with other ...

Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

When you think of Lego video games, your mind likely jumps to one of the numerous Lego films or franchise spin-offs. Maybe The Lego Movie games, or Lego Harry Potter, Lego Batman, or Lego Star Wars.

Add Yahoo as a preferred source to see more of our stories on Google. LEGO has taken its bricks to a new generation of play with the launch of smart bricks, which contain code to light up, interact ...

The LEGO brand has seen no shortage of video game adaptations, as seemingly every major entertainment property has taken the LEGO world for a spin. That said, there’s something compelling about the ...

Light Brick Studio has become independent from the Lego Group. The Lego Builder's Journey developer has set out on its own, following funding from Lego's investment arm, Lego Ventures. Furthermore, ...

If you spotted a Lego Smart Brick on a table, you wouldn’t think anything of it. Well, apart from, “Who left a Lego brick on this table?” And perhaps, “At least it wasn’t on the floor, because ...

With the Smart Brick, Lego is launching a building block that makes building more interactive with sound and lights. — Photos: Lego/dpa Danish toy maker Lego has unveiled what it says is one of the ...