Google is pledging to crack down on fake online reviews with tougher punishments for rogue reviewers and businesses after an investigation by regulators in Britain.

Google will do more to tackle fake reviews, including sanctioning UK businesses and people involved in manipulating star ratings, Britain's competition regulator said on Friday following a lengthy investigation.

LONDON - In a significant move to bolster consumer trust in online reviews, Google (NASDAQ:GOOGL) has agreed to implement stringent measures to address the issue of fake reviews in the UK. This decision follows an investigation by the Competition and Markets Authority (CMA),

Britain's competition regulator said on Friday it had secured important changes from Google to tackle fake reviews, including to sanction UK businesses that have boosted their star

Google has committed to cracking down on fake reviews by improving fraud detection and punishing offenders. Businesses using shady tactics will lose the ability to submit reviews or have existing ones wiped for at least six months.