The Kings' new logo is heavily inspired by the '90s look sported by Gretzky in his peak, but features the 1967 crown and other slight updates. Los Angeles Kings reveal new logo design inspired by ...

The Los Angeles Kings showed off their new primary logo on Thursday, which is kicking things back to the days of “The Great One” in the Southland. Still sporting the silver and black, the ...

The Los Angeles Kings unveiled their new logo on Thursday, returning to a similar look to that which the franchise wore in the 1990s. "Past. Present. Future. Forever," the Kings captioned a post ...

After two years of development, the Los Angeles Kings hockey team unveiled a new team logo and design elements Thursday morning. The update features elements from the franchise’s 1990s logo and ...

Our logo rankings continue with the Los Angeles Kings at No. 24. Think you can design a better look for the Kings? Get creative and send your new look to [email protected] – we may run ...

Los Angeles Kings logo history Entrepreneur Jack Kent Cooke was awarded an NHL expansion franchise for LA in 1966. He chose the regal "Kings" moniker and purple and gold colors inspired by royalty.

Kings Announce Brand Evolution, 'Retire' Old Logo Fans have been waiting in anticipation for the release of the Los Angeles Kings' new logo and it has finally arrived.

That's the approach the Los Angeles Kings have taken as they revealed their new logo Thursday. It was inspired by the 1990s and hockey legend Wayne Gretzky's time with the franchise, which lasted ...

The Los Angeles Kings have rebranded with a new logo ahead of the 2024-25 NHL season. Over time, the Kings have had different variations of their logo, but LA has decided to go back to a retro ...

The Los Angeles Kings will have a special message on their home ice when they return to Crypto.com Arena on Monday. The team has been on the road since Jan. 10, playing a four-game swing through ...

The Kings are going with a logo very similar to one they used from 1988 to 1998 — an era that overlapped with Wayne Gretzky’s time on the team (1988-1996). Advertisement ...