Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Consider these startling mobile marketing facts: 26% of mobile users do not use an app again, and 80-90% of apps are eventually deleted from the user's phone. Those facts haves forced app developers ...

For gaming and other app categories, cracking the user-retention code has never been trickier. That’s according to a new metric developed by mobile measurement firm Adjust, which it dubbed the ...

Discussions across the mobile ecosystem on the need for application developers to become data driven are ongoing. To address this, most developers, when launching a new app, opt to add in an analytics ...

Alon Even is the VP of Marketing at Appsee. Over the past few years there has been a dynamic shift with regards to how software and user interfaces are designed. Trends in design that have been the ...

Mobile app analytics firm Apteligent Inc. believes developers are focusing on the wrong metrics when it comes to improving the UX. Typically, developers and mobile teams track business-oriented key ...

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Apple today announced a minor update to App Store Connect, which now features new transaction metrics in App Analytics — a platform that lets developers measure the sales performance of their apps ...

Riskalyze is adding its first new metric since its Risk Number was introduced to advisors five years ago. Called GPA, the quantitative metric is designed to provide advisors and their clients with a ...

An update to the Fitbit app has revamped the Health Metrics page. The update makes the layout more modern and mobile-friendly. The revamp is live for both the Android and iOS versions. Recently, ...