You know that feeling when you’re dying to raise a glass, but then you remember you committed to no alcohol this month? Yeah, that can be a real bummer. But that’s exactly why the mocktail was invented or the non-alcoholic beer.

Use individual cans of tonic water. These are perfect for making one drink. Even better, you avoid spoiling a larger bottle, which will begin to go flat the instant you open it.

Mr Flynn said that the Dry January challenge to take a month off alcohol after Christmas has seen his stock completely change over the years. He added: "We now stock around nine, ten different non-alcoholic beers but years ago we used to only stock two.