The campaign has kicked off with a piece of content called ‘Storytellers’, showing adults bringing stories to life with impressions and sounds which capture the imagination of young children.

John Lewis grabs most of the headlines with its annual Christmas weepie, but Sainsbury's may have pipped it this year with the adventures of Mog the cat. In Mog's Christmas Calamity, Mog's curiosity ...

Sainsbury's has unveiled its Christmas ad, which features a CGI version of Mog the cat, the character from the popular children's book series penned by author Judith Kerr. Titled 'Mog’s Christmas ...