You see it everywhere on food labels, sitting innocently between ingredients you can actually pronounce. " It sounds ...

“Natural flavors” come from plant or animal sources and are used to enhance taste, not nutrition. They’re regulated by the FDA and generally recognized as safe when used in small amounts. Labels don’t ...

The FDA's Vague Definition Leaves Room for Confusion According to FDA regulations, natural flavors mean substances derived from plants, animals, or fermentation products, which sounds wholesome enough ...

One year for my birthday, when I was a kid, my grandma gifted me a red velvet bag of deluxe jelly beans. The flavors ranged from the standard raspberry and peach to the kinds of flavors most people ...

The demand for natural flavors is expected to reach $8.03 billion by 2025, which underscores their growing role in the food industry. Despite that growth, few people know what they are. As more ...

CPG companies developing clean-label foods and beverages are turning to natural flavors over their artificial counterparts, while consumers might be overstating the importance of more natural ...

The next time you scan a food label and feel relieved to see “natural flavors” listed among the ingredients, you might want to think twice. What the food industry markets as a wholesome, ...

This article may contain affiliate links that Yahoo and/or the publisher may receive a commission from if you buy a product or service through those links. These days, more often than not, I look at ...

MATTHEWS, N.C. — A class action lawsuit alleges North Carolina-based grocery store Harris Teeter “deceptively labeled” cereal bars as “naturally flavored with other natural flavors,” while using ...