Over three years after BMW first announced the Alpina acquisition, the transition is finally done. Starting in 2026, BMW ...

The new badge still features a throttle body and a crankshaft, as BMW brings Alpina in-house and prepares to launch a new ...

BMW now has full control of Alpina and is overhauling the tuner's logo, wheel designs, and production facilities.

BMW refreshes Alpina's logo and production strategy post-full takeover, positioning it as a luxury marque between BMW and Rolls-Royce.

While the final build process is just around the corner, BMW still hasn't shown the new i3 sedan without camouflage.

After the transfer of the Alpina trademark rights on January 1, BMW unveiled a new wordmark and font for its luxury ...

With the exception of the all-new X3 compact crossover SUV, the 2025 model year is quiet for new BMW launches after a flurry in 2024. Instead of debuting a cadre of all-new models, the brand refreshes ...

BMW's "nostril" designs have been divisive among customers and commentators, so why were they ever introduced? And will BMW ...

The F90-generation M5 isn’t exactly what we’d call “flashy,” but to be fair most M5s aren’t. The super sedan dons a low-key look, so much so that it takes a trained eye to tell the differences between ...

BMW is extending its long-running BMW M Driving Experience into a broader program called AREA M, a rebrand that comes with a ...

BMW produces luxury automobiles, but not every model has to break the bank. One brand-new BMW costs under $40,000 and provides plenty of value for the money. Are there any affordable BMWs on the ...

Nathaniel is an experienced automotive writer with more than 10 years of automotive writing under his belt. From model reviews to industry politics to new innovations and development, he covers a wide ...