News

Coca-Cola’s clever new ad uses its logo in a refreshingly old-school way
A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...
Marketing-Interactive2h
Coca-Cola revives 'Share a Coke' with Gen Z twist
Coca-Cola is bringing back its anticipated "Share a Coke" campaign, tailored for today’s new generation of consumers and ...
Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic
The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...
Creative Bloq on MSN4d
Coca-Cola's new 'literary' ad is an instant classic
Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious new ...
Why this kosher-for-Passover Coke with the yellow cap is going viral
Cola different from all other two-liter bottles of Coca-Cola? With the eight-day Passover holiday that began Saturday with ...
Coca-Cola’s ‘Classic’ campaign goes quiet while the rest of marketing gets louder
A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter ...
Campaign Brief Asia5d
Coca-Cola relaunches world famous ‘Share a Coke’ campaign for a new generation
Coca-Cola is bringing back its legendary ‘Share a Coke’ campaign in Australia. The locally born initiative will see ...
The Atlanta Journal-Constitution5d
Coca-Cola nostalgia awakened in new tech-savvy exhibit
Cola Stories,” Jacquie Wansley, director of public affairs and communications at The Coca-Cola Company for the past 28 years, wore a Coca-Cola-red tweed jacket and shiny gold jewelry that matched ...