“With the rise of genAI and advancements in system design, the demand for computing power is evolving faster than ever. This is the first time I and Lisa [Su, CEO of AMD] have agreed on something,” Intel CEO Pat Gelsinger said during an onstage presentation, humorously acknowledging the collaboration. “But this time, it’s for the greater good.”

The alliance includes a long list of other founding members including Microsoft, Google, and Meta, as well as Lenovo, the company that hosted the announcement at its Tech World 20

Like Professor X and Magneto, Intel and AMD know when to team up and take on a shared adversary. The two companies have formed a new x86 advisory group to stem the platform’s bleeding from Arm’s rapidly growing adoption.