Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...

Forbes contributors publish independent expert analyses and insights. I report on media as well as its intersection with news and culture. Every month, the big cable news networks don’t just slug it ...

Press releases are an investment. You find a story, chase approvals, wrangle quotes, dig up data, find visuals, and manage version control. Emblematic of the process ...