Add Yahoo as a preferred source to see more of our stories on Google. Chanel is known for incredible luxe fragrances, including the iconic Chanel No. 5 perfume. Now the brand is pushing the boundaries ...

Perfume sales have been soaring since the start of the pandemic. We'll look at what's luring younger consumers into the world of fragrance. What’s drawing Gen Z into the world of perfume? ROB SCHMITZ, ...

Prestige fragrance brands are leveraging the value of their ongoing sustainability initiatives to appeal to a younger, Gen Z consumer. As the first point of engagement younger consumers often have ...

You still can't smell through the internet - not yet, at least - but teenagers and young adults are driving perfume sales up. So what's drawing Gen Z into the world of perfume? We sent a couple of ...