PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In the world of PerfumeTok, Delina went viral with 105.6 million posts for its fruity floral fragrance that wraps skin in ...

For centuries, the stark white marble statues of ancient Greece and Rome have stood as timeless symbols of classical beauty.

Throughout history, roses have been a powerful motif in love stories. A new wave of rose-infused fragrances is captivating a fresh generation, adding a modern twist to this timeless symbol.

Kayali's Fleur Majesty Rose Royale Eau de Parfum is an alluring musk meets floral scent. Here's one beauty writer's review of ...

With Fleur Majesty Rose Royale Mona Kattan has created a fragrance that celebrates feminine strength through floral elegance.

Luckily we spritzed and whiffed several new scents to find the seven best new florals, gourmands and even a second-skin scent ...

Glossier You was the anti-floral fragrance. With its new launch, Fleur, the brand asks: How do flowers fit into the Glossier ...

March is Fragrance Month, a time to celebrate the artistry and innovation of scent, culminating in Fragrance Day on March ...

H! Fashion's beauty writer, Aaliyah Harry, got an exclusive first test of Mona Kattan's new fragrance and shares her honest ...

What perfume does Rihanna wear? The beauty mogul has received multiple compliments for smelling good. Uncover the secret ...