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Anthropologie’s Maeve Perfume is getting compared to Gucci Flora by shoppers who love its rosy, fruity scent and compliment-worthy wear.

Is your first instinct on being presented with a rose to bury your nose in the bloom and breathe in deeply? We all do it because very often the reward is sweet moments of sheer bliss. Fragrance is one ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Much to my dismay, not everyone shares my obsession. And honestly, I get it—many of ...

Ingredient-transparent fragrance brand introduces new Cherry Crush scent and brings back fan-favorite Jasmine Rose, now available in three formats MAPLE GROVE, Minn., Feb. 24, 2026 /PRNewswire/ -- ...

Our favorite perfume launches of the year, from Gucci's The Alchemist to a limited-edition monogrammed Louis Vuitton eLVes bottle.

Light, then Dark: Rose Noir, made by Stockholm-based company Byredo, creates an experience of being wooed. Byredo calls it “decadent and dirty,” and even “animalistic.” The first impression is a crisp ...

Traditionally, rose perfume has a reputation of being overpowering, one-dimensional and old-fashioned. People don’t consider it a current, fresh scent. However, there are many rose perfumes out there, ...

According to legend, Venus, the Roman goddess of love, created red roses. Distracted by the death of her lover, Adonis, she pricked herself and turned a bush of white roses red. Though merely mortal, ...

So many of today's flowers (like people) lack good common scents. Fragrance has been a leading casualty of modern plant-breeding, which has focused more lately on bloom color, long bloom time, compact ...