Product concept statements are an integral part of both an original business plan as well as the development of products and services in established companies. A good product concept statement ...

Small businesses often lack the revenue necessary to cope with multiple product failures. To prevent this problem, many small companies create a product concept to test a proposed product's potential ...

Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Curved smartwatch screens, circular displays applied to smart keys, and OLED screens integrated into necklaces… Samsung Display unveiled various display product concepts utilizing small OLEDs (organic ...

Naming a new product is one of the most challenging and important marketing decisions you will make. With all of the products on the market today, how do you win the attention of the consumer? What ...